SEO is by far the most cost-effective and powerful business growth tool over the medium to long term. Unlike pay-per-click where you to have constantly pay dollars for every click forever, SEO offers a way of investing in your online visibility now, without having to pay fees every single month until you have retired. Once your site has hit the type of high visibility that Google rewards, your high value leads and sales keep increasing even though you may have stopped or reduced spending fees on SEO.
When done well, SEO provides targeted leads and sales on tap, and SEO Australia is all about making sure that your website is seen as fast, useful and authoritative.
Over the years SEO (Search Engine optimisation) has been a life-saver for many businesses who engage an SEO specialist agency.
Even though Google and Bing change their algorithms hundreds of times per year, certain ‘tried and true’ practices stand the test of time.
It is easier to think of SEO using the analogy of a TV commercial – you have your actual Website ( your ‘Commercial’), and you broadcast the existence of your website across the internet (showing your ‘Commercial’ on TV).
So what has not changed over the years is that there are 2 main parts in SEO: Your website, and making your website as visible as possible over the internet. These 2 parts are sometimes called ‘On-page SEO’ and ‘Off page SEO’.
At SEO Australia, our Search Engine Optimisation service ensures that your current website is re-engineered to be the best ‘commercial’ possible to bring you leads and sales, and then ‘broadcast’ how great your site is online.
The net result of our SEO service is that your website and business become trusted by the public, and is seen as the best authority on your product or service. Contact Us Now to find out more.
Whilst the technical and scientific aspects of SEO change all the time, what does not change is old fashioned and time-honoured marketing principles:
Be known by the right people as being the best option for your unique product or service – or put another way “Be the obvious choice for customers who are ready to buy”. Find out more about how search engine optimisation can boost your business in 2024!
If you have a specific question that isn’t listed here, please call 03 9021 8987 to speak with an SEO expert
This is a common question regarding SEO, and the simple answer is - it is not a cost, it is an investment. As with advertising on TV, your investment varies depending upon how much reach you want, how big your market is and what your marketing budget is. Unlike most SEO agencies, we don't do fixed price 'packages' as every business is different. We custom design your digital marketing campaign from scratch based on your ideal market and what kind of return you want from SEO. Contact SEO Australia to get a better idea of your investment ROI.
It is both. Real SEO, which is what we provide, is based on starting campaigns using old fashioned, but timeless, marketing practices. This starts with ensuring that your USP is razor sharp, your messaging is consistent, and your target market is well defined. Without this, any search engine marketing campaign is doomed to failure, as the only 'levers' to pull are technical SEO practices and throwing up as many backlinks as possible. We ensure that the messaging, content, and technical tagging perform together to make your business the 'only choice' for your product or service.
Yes we can! We employ manual tried and true SEO methods and our clients enjoy great results. We research your industry and use the best keywords to increase traffic to your website - traffic from people who are 'ready to buy'. Isn't this the reason you launched your website in the first place?
The short answer is - No we don't. Unfortunately there are many SEO companies out there who persist in this outdated and frankly mis-leading assertion, that they can 'Guarantee' number #1 rankings. No one can 'guarantee' a number #1 ranking. Google Search Central - Google's offical SEO Channel - says the following: "No one can guarantee a #1 ranking on Google." A professional and effective SEO Company - like SEO Australia - uses the latest technology and competitive analysis to find out how to bring you the most targeted traffic to meet your sales and marketing goals. If you are comparing which SEO Company to go with, and one of them has offered a 'Guarantee', please contact us and we can show you why this 'guarantee' is meaningless.
The simple answer to this is... yesterday! Rather than wait until your website is finished, or you start blogging, you should hire a search marketing specialist as early as possible so that you can build your online marketing strategy. This strategy determines exactly what kind of SEO campaign you need, and what technical and content SEO needs to be performed for your business. Without an online marketing strategy, your search efforts are doomed to fail.
Yes we do! Unfortunately many businesses have invested in outdated and technical 'SEO services' that have not returned any benefits, and in some cases made your visibility and traffic worse! That is why we developed a new service called 'SEO Rescue'™. We can fix faulty seo programs by auditing your current site, looking at your target market and generating new website design and content that gets you back into Google's good books. For more information on this important service, see our SEO Rescue™ page.