Where do I start with SEO Services Australia?
You’re not alone when weighing up this important decision. When deciding about SEO services Australia, there are many things to consider, but most small business owners do not know what questions to ask, let alone which SEO agency they should go with.
In this article we’ll take you through some of the key questions to ask, and what you should be looking for in an SEO provider. Before that though, the most important thing to ask yourself is – do I have a digital marketing strategy? If you draw a blank and don’t know what this is – then you definitely need one! If you already have a digital marketing strategy, then you are well ahead in your search for appropriate SEO services.
OK then, what is a digital marketing strategy?
Obviously this is an important part of the equation in your search for SEO services. A top SEO company should ask you that question in the first minute of a phone call. If they don’t ask that question, politely hang up and move on. You see, a digital marketing strategy is basically your ‘bible’ or guide as to how your SEO services should be approached. Think of it as a ‘who, what, why, where and when’ regarding your ideal clients. If you don’t know who your clients are, where they hang out online, what content they do or don’t read, and what social media they consume, you will be literally shooting in the dark with your SEO. Any SEO services Australia that you pay an agency to provide will follow your digital marketing strategy so that your hard earned advertising budget isn’t wasted.
So what should I expect from an SEO Firm?
As we said earlier, the first question an agency should ask you is – “Do you have a digital marketing strategy?” If your answer is no, a quality firm will say that the first thing you will work on together is your digital marketing strategy. They should firstly ask for your URL (website address), and then do a quick ‘sweep’ on your site and server to gain initial reports on the health of your hosting and any SEO already done on your website. Once that is done you will be asked to attend a one-on-one between yourself and their project manager or Lead SEO. In that initial meeting (either online or in person depending on your location), you will go through a series of questions from the professional about your market, your ideal client, and your marketing budget. Once these are all covered, the SEO should come back with a proposal that handles setting up your digital marketing strategy, and your SEO programme.
What else should I ask?
The main thing to have your antennae out for are the questions coming from the potential provider. If they have lots of questions, ask you all about any previous online marketing campaigns, whether you have done SEO before, and have lots of insights based on your current website, you may well have found a great provider of SEO services Australia. If on the other hand the potential agency simply takes your details, and asks you how you want to pay – then run like the wind! An agency such as that is not really interested in your SEO success.
We hope this article has been useful for you and at least points you in the right direction. If you are still unsure don’t hesitate to contact Phillip here at SEO Australia. We are currently offering no charge 20 minute consultations, where you can ask us any questions you have and whether you are taking the right approach. Good luck!
